Book Review – Book Yourself Solid

Love your work but dread marketing yourself.

Your not alone! 

Even as a marketing professional I feel daunted by the idea of pitching my services to potential clients.  I found Micheal Ports book "Book Yourself Solid" helped my confident in promoting myself, by providing a system to work through and some great ideas.

The book is an enjoyable read, full of  ideas and also a work book to really focus you on identifying your ideal clients, determine what their most urgent needs and compelling desires are, and figure out ways to communicate with them and get them to engage your services.

This is not a magic get quick results book as it requires a lot of your own input to get the best for your individual situation.  Marketing is more than about selling your skills, reputation and how people perceive you has a lot to do with your success in a service business.

If you are a service professional, looking for more clients I would highly recommend read this book.

Book Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006. 

Review written by Ann Mackey, Adit Marketing. Note book reviewed was the 2nd edition.

Note:   The 3rd edition is now available and according to the publisher includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.