Another great article from Neil Patel. Check out the full article at http://neilpatel.com/blog/facebook-sales-funnel/
Facebook is more about socializing than buying.
The key to succeeding with Facebook advertising is to first develop a sales funnel.
It must be sensible, logical, and take into account the fact that most Facebook users aren’t in a “buy now” mindset.
With that being said, I would like to present you with a step-by-step guide to creating a Facebook sales funnel.
Step 1 – Create segmented content
To begin, you’re going to need to have a few different forms of content at your disposal.
Step 2 – Promote content to your “warm audience”
What I recommend doing first is to promote your content to people who are already “warm.”By this, I mean people who have already been exposed to your brand in some capacity and who have expressed at least some level of interest.
Step 3 – Target “lookalike audiences”
Facebook has a term they’ve dubbed lookalike audiences, “who look like your current customers, visitors to your website or Page fans.”
Step 4 – Promote your best content
Remember the content that resonated the most with your warm audience?Now you want to take that content and expose it your cold audience.
Step 5 – Effective remarketing
In most cases, your cold audience will need to be exposed to your brand several times before they’re actually primed to make a purchase.
Step 6 – Using the Facebook pixel
Here’s how it works. 1. You create a Facebook pixel. 2. You add the pixel to your website code. 3. You use it to remarket and bring visitors back to complete a purchase.
Step 7 – Remarketing with a video
When it comes specifically to Facebook, I like to use video for moving people further down the sales funnel.
Step 8 – Remarketing yet again
At this point, you’re going to make some conversions. But of course, not everyone is going to convert.
Step 9 – Warming up your leads even more
Okay, so you’ve motivated a portion of your audience to opt in.That’s great, but it’s not enough.
Step 10 – The hard sell
At this point, all of your leads should be familiar with your brand and warmed up about as much as they’re going to be.
Conclusion
In my opinion, Facebook is one of the top platforms for bringing exposure to your brand and can be incredibly effective for increasing your sales.
But in order to do this, you must first understand the psychology behind reaching your average Facebook user.
You need to understand that getting someone to the point of buying is very much a process that takes time.
When you create a Facebook sales funnel such as this one, you can move prospects step-by-step through the buying process and supply them with all of the information they need to know to make a well-informed buying decision.
It’s just a matter of being patient and allowing Facebook to do its job.
The best part is the level of automation that’s involved once you’ve created your basic content and remarketing ads.